The financial industry has two primary standards of care. The fiduciary standard requires an advisor to act in your best interest at all times, putting your interests ahead of their own, disclosing all conflicts, and recommending what is best for you, not what is most profitable for them.
The suitability standard requires only that a recommendation be “suitable”, meaning it isn't inappropriate for your situation, even if a better option exists. A broker recommending a high-commission annuity that's technically suitable for a 65-year-old Scottsdale retiree is not violating the suitability standard, even if a lower-cost alternative would serve that client better.
The critical issue: many advisors operate under both standards depending on what role they're acting in at a given moment. When giving investment advice, they may be a fiduciary. When selling an annuity or life insurance policy, they may switch to a suitability standard. This “part-time fiduciary” structure is legal, and common in Scottsdale.