The financial industry has two primary standards of care. The fiduciary standard requires an advisor to act in your best interest at all times — putting your interests ahead of their own, disclosing all conflicts, and recommending what is best for you, not what is most profitable for them.
The suitability standard requires only that a recommendation be “suitable” — meaning it isn't inappropriate for your situation, even if a better option exists. A broker recommending a high-commission annuity that's technically suitable for a 65-year-old Scottsdale retiree is not violating the suitability standard — even if a lower-cost alternative would serve that client better.
The critical issue: many advisors operate under both standards depending on what role they're acting in at a given moment. When giving investment advice, they may be a fiduciary. When selling an annuity or life insurance policy, they may switch to a suitability standard. This “part-time fiduciary” structure is legal — and common in Scottsdale.