Consider David and Patricia, a couple in their mid-50s living in Scottsdale, Arizona. They've saved $2.5 million — most of it in pre-tax 401(k)s and traditional IRAs. They're still working, earning around $280,000 a year jointly, and retirement is five to ten years away.
Their concern isn't whether they've saved enough. It's what happens next. Taxes on those pre-tax accounts. Medicare premium surcharges. How to draw income without triggering a bracket they didn't plan for. How to leave something for their kids without handing the IRS a windfall.
They meet with three advisors. Here's what happens.
Path 01
Fee-Based Advisor
The conversation starts with portfolio management at 1% annually — approximately $25,000 per year on their $2.5M portfolio. As the conversation deepens, the advisor recommends repositioning part of the portfolio into an annuity for "guaranteed income" and a permanent life insurance policy for "tax-free retirement income." Both may be appropriate in certain situations. Both also pay commissions to the advisor who sells them. The compensation structure changes depending on what David and Patricia decide to implement.
Annual cost
$25,000/yr AUM + commissions
Key conflict
Multiple revenue streams. Fiduciary standard applies inconsistently.
Path 02
Fee-Only (AUM) Advisor
This advisor earns nothing from products — no commissions, no third-party compensation. Her fee is 1% of assets under management. On $2.5M, that's the same $25,000 per year. The conflict profile is narrower: no product incentives, full fiduciary obligation. But the fee scales with the portfolio. If David and Patricia's $2.5M grows to $4.3M over ten years, the annual advisory fee grows to $43,000 — without the scope of work necessarily changing.
Annual cost
$25,000/yr at $2.5M · Grows as portfolio grows
Key conflict
Revenue tied to keeping assets under management.
Path 03
Flat Fee (Fee-Only) Advisor
This advisor also earns nothing from products. What's different is the pricing. A defined annual fee — $10,000 per year — regardless of whether the portfolio is $2M or $4M. Because the fee isn't tied to asset size, there's no financial incentive to discourage decisions that might reduce the managed balance — like Roth conversions, paying off debt, or purchasing a product that genuinely makes sense. The conversation stays focused on what's actually in David and Patricia's interest.
Annual cost
$10,000/yr · Fixed regardless of portfolio size
Key conflict
None tied to assets or products.